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A bespoke consultancy service providing audience-focused marketing, communications and digital strategies to organisations around the world.
Clients are drawn from the commercial, nonprofit and education sectors, and include cultural attractions and scientific institutions, museums and exhibitions, authors and publishers, filmmakers and podcast producers, universities, festivals and large-scale sustainability events in the UK, USA, Middle East and Europe. 📷 Header photo: Oliver Sacks, by Ken Shung |
The reveal of Times Higher Education's SDG rankings for 1,700 participating universities at the Global Sustainable Development Congress, June 2023.
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RECENT PROJECTS
Global sustainable Development congress
Strategic marketing and communications lead for Times Higher Education's Global Sustainable Development Congress, held at King Abdullah University of Science and Technology in Saudi Arabia from 30 May - 1 June, 2023. Centred around the United Nations' Sustainable Development Goals, the event brought together 1,600 university, government and industry delegates from 70+ countries to discuss urgent solutions to the sustainability emergency.
"Greg demonstrated incredible vision, creativity, determination and patience to make our dream a reality, expertly managing sensitive relationships with clients and contractors."
Tim Sowula, Editor, Times Higher Education World Summit Series
OLIVER SACKS FOUNDATIONOliver Sacks, M.D,. FRCP, was a physician, a best-selling author, and a professor of neurology at the NYU School of Medicine. I lead on overall digital strategy for the Oliver Sacks Foundation, which is devoted to increasing understanding of the human brain and mind through the power of narrative nonfiction and case histories.
Recent projects include the promotion of Audible's Original Podcast Series Radiant Minds: The World of Oliver Sacks; the award-winning documentary Oliver Sacks: His Own Life from filmmaker Ric Burns; a new edition of Sacks's best-selling book The Man Who Mistook His Wife for a Hat; Tobias Picker's opera based on Awakenings; and creative direction for the Foundation's website. |
BATH ROYAL literary and scientific institutionThe Bath Royal Literary and Scientific Institution is a 200-year-old charity in Bath, UK, dedicated to the advancement of knowledge. A cultural and scientific hub, the venue hosts hundreds of lectures annually and stages exhibitions from its collection of 160,000 important historical and archeological artefacts.
I was recruited to lead on the delivery of a National Lottery Heritage Fund digital transformation project and new membership scheme. Recruiting, training and motivating a team of young volunteers committed to helping the institution modernise, I transformed the outward-facing aspect of the Bath Royal and put in place systems to ensure the continued success of these initiatives. |
St Andrews UNIVERSITY MuseumsStrategic marketing and digital content plan provided to the Museums of the University of St Andrews, Scotland, which reopened after a £2.1 million overhaul. The museum showcases the university's art, history, science and natural history collections.
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SHROPSHIRE UNION CANAL SocietyProvision of digital training for volunteers overseeing the restoration of the Montgomery Canal in Shropshire. A registered charity, the society works to maintain, improve and restore the extensive Shropshire Union Canal network.
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HUNTERIAN MUSEUM, GLASGOWDelivery of social media training for the marketing team at the University of Glasgow's Hunterian Museum.
At the heart of the university since 1807, The Hunterian connects people with stories, individuals and ideas through stunning collections. |
DESIGN MUSEUM LONDONCoordination and delivery of submission to the International Academy of Digital Arts and Sciences for the museum's blockbuster Moving to Mars exhibition. Shortlisted for 'Best Integrated Advertising Campaign.
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SUPER BOCK SUPER ROCKDelivery of international marketing and communication strategy to promote the 30,000 capacity Portuguese music festival held annually near Lisbon. Organised by Musica No Coração in collaboration with Super Bock.
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FIB Benicassim FestivalManagement of the marketing and communication teams responsible for promoting Spain's 50,000 capacity music festival held annually near Valencia. Organised by Festival Republic, which is part of Live Nation.
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SERVICES
CONSULTANCYProvision of audience development strategies, marketing campaigns, media partnerships, website development and interim marketing services. |
STRATEGYDelivery of practical solutions for the delivery of digital marketing content across websites, apps and social media, to promote ticket sales, membership and sponsorship. |
REPORTINGWant to know what's working on your social media channels, or who is visiting your site? Regular analytics on digital and social campaigns are provided. |
RESEARCHCollaboration with senior management and key stakeholders to produce tailored surveys. These can then be used to inform strategic business objectives. |
TRAININGProvision of bespoke training for staff, volunteers, and senior leadership teams covering digital strategy, marketing and design, copywriting, website content, and branding. |
GUEST SPEAKINGI am regularly invited to showcase my work for clients around the world. Recent presentations have been given for the Scottish Museums Federation and Fondazione Fitzcarraldo in Italy. |
"Innovative work that gives clients the edge in the market"
"A driven, dynamic and creative arts marketing professional"
See feedback on Linkedin
"A driven, dynamic and creative arts marketing professional"
See feedback on Linkedin
